Data Mapping was an experimental video mapping created in partnership with Rômulo Justa, at São Paulo downtown, for the opening of the SP Tech Week, an technology and entrepreneurship week in 2016.
The video mapping was designed to be a data flow of different metrics collected by Rômulo, becoming a visual experience in the facade of an iconic building, near by the city hall. The creation process includes the study of the metrics and colours, the creation of the content and editions of the video mapping itself on site. The softwares used were Modul8 and Mapmapper.
What interest me about Data Mapping is the idea of data flow and the redimension of the urban place. In terms of concept, video mapping techniques are considered augmented spacial reality, which brings the reflection about the idea of augmented places trough data. I consider this project a technical challenge, because it was made live in the streets of downtown São Paulo, with huge projects and high quality equipments. I explored the aesthetic of glitch to create the layers of video mapping, because there is something related with the mass of data e the bug in the system, and the fear of lost data, or hacked data or even the data control. At the same time, these are conditions of contemporary society, making us part of a bigger system in which we can become the glitches anytime.