Creative technologist · Producer · Professor
Giovanna Casimiro.
Creative technologist and producer. I lead production and digital transformation across Web3, XR, automation and AI, wearable tech and experiential.
- Lead Professor, Digital TechnologiesInstitut Français de la Mode
- Managing PartnerVanish Magazine
- FounderFacebar
- FormerlySawhorse Productions, Metaverse Fashion Week
- China
- Middle East
- Tokyo
- Latin America
- USA
Practice
Where technology, culture and business meet.
Brands
Clients, partners and collaborators across Europe, the USA, Asia, the Middle East and Latin America.
Fashion and luxury
- LVMH
- Kering
- Kenzo
- Lacoste
- Karl Lagerfeld
- Marni
- Burberry
- Tommy Hilfiger
- Dolce & Gabbana
- Elie Saab
- DKNY
- Coach
- Guo Pei
- Franck Muller
- Dundas
- Selfridges
- Adidas
- Alo Yoga
- Forever 21
Beauty
- Sol de Janeiro
- Fenty Beauty
- Estée Lauder
- Amorepacific
Retail and consumer
- Walmart
- Lamborghini
- Finnair
- Red Bull
- Samsung
- Philips
- Hartwall
- Elisa
- Fortum
- Kinnarps
- Genelec
Tech, media and entertainment
- Meta
- Snap
- Publicis
- Accenture
- Universal Pictures
- Nickelodeon
- Netflix
- HBO Max
- BBC
- Warner Music
- Ad Council
- Decentraland
- CLO3D
- Flora AI
Culture and education
- Vanish
- Helsinki Biennial
- National Museum of Finland
- Heureka
- Aalto University
- MAM São Paulo
- École 42
- Al Yamamah University
- MIT
Selected work
Award winning immersive, commerce and AI work for some of the largest consumer brands in the USA.
Watch
Tutorials, wearables and AI, from my Instagram.
Writing
Essays on technology, taste and culture on Substack.
The Laptop Is Over. And That's the Most Human Thing That's Happened to Technology in Fifty Years.
From mainframe to PC to laptop and back home to the desktop: why heavy thinking is moving to AI agents while we carry lighter screens and live a little more analog.
- The Future of Taste
- AI slop
- Maximalism in gaming fashion
- Brain rot for art directors
Research and publications
- Paper · 2026Global Fashion Management Conference 2026 proceedings, Changwon National University, Korea.
- Book chapterThe Prompt Economy in the Fashion IndustryEdited volume, forthcoming.
- BookThe Future of Taste: From Cultural Capital to Curatorial PowerIn progress. Who decides what is good when machines curate.
- PhDThe City as Museum InterfaceUniversidade de São Paulo. Digital heritage, taste and curatorial power in the algorithmic age.
IFM Paris
Programmes I lead as Lead Professor in Digital Technologies.
- GoogleBranding, Audiovisual and Campaigns in the Era of AutomationElective run with Google and Flora AI. Students build shoppable Ambient Rooms with Veo and a full package of ad assets for real brands and products.
- Snap and MetaExperiential and Immersive in FashionElective with Snap Inc. and Meta on AR, spatial and immersive formats for fashion brands.
- Kenzo and CLO3DMinimal Waste Design and Digital FashionTen sessions of 3D and zero waste design, ending with a student presentation to the Kenzo executive committee.
- VivaTech 2026IFM at VivaTechThree sessions, including AI in fashion film, and the reveal of the IFM and École 42 Fashion Tech Hackathon.
- KeringMystery BoxWhat if no new clothes were ever made? Students style capsule wardrobes from Kering deadstock and build an AI virtual stylist.
- AWENAI Workshop for Fashion DesignA week long intensive where final year designers bring AI into the collections they present to the jury.
- Al YamamahSaudi Executive MBATeaching side by side with Al Yamamah University, from Paris to Riyadh.
- 2027Immersive Fashion DayA full day of tech leaders, demos and round tables for IFM management and creative students.
Talks, juries and press
- 2026Global AI + Fashion Innovation Competition, Shenzhen
International jury member for IFM, one of 21 experts alongside LVMH, Lacoste and Guo Pei. Finals in July 2026 - 2026SXSW London
Beyond the Prompt: what fashion brands are learning about AI and creative direction - 2026CRAFTED Paris
Closing ENABLE with new AI workflows from inside IFM - 2026VivaTech, Paris
IFM sessions and the IFM and École 42 Fashion Tech Hackathon reveal - 2025100 Women @ Davos
Keynote panel, Luxury Innovation Summit - 2025Fashion x Gaming, MVFW
The rise of wearables in playable worlds - 2024AWE EU, Vienna
Augmented World Expo, speaker - 2024WE Convention, Dubai
Women's Empowerment Convention, speaker - 2024Paris Blockchain Week
Speaker - 2023CNN
Interview on fashion in virtual worlds and Metaverse Fashion Week - 2023CGTN America
AI, digital fashion and the creative economy - 2022Vogue Greece Change Makers
Speaker
Awards
- 2025Shorty Awards, Winner, Immersive
Sol de Janeiro Universe - 2025Shorty Awards, Silver, Retail and E Commerce
Walmart Discovered - 2025Clio Awards, Shortlist, Use of New Realities
Walmart Discovered - 2024American Advertising Awards, Web3 Award and Judge's Choice
Walmart Discovered - 2024American Advertising Awards, Silver
Lamborghini Lanzador Lab - 2022Bryte Fashion Forces Top 100
Fashion and technology leaders - Threedium Top 50 XR Award
XR industry - Most Influential Women in Crypto
CryptoNewsZ
About
- Lead Professor in Digital TechnologiesInstitut Français de la Mode, faculty profile ↗
- Managing PartnerVanish Magazine
- FounderFacebar
- ContributorBeFlow, European office of the Bay Area Sustainable Fashion Alliance, Shenzhen
- Creative technologistConsulting, creative direction and digital transformation
- FormerlyHead of Metaverse Fashion Week, Decentraland. Producer, Sawhorse Productions, Los Angeles
Dr. Giovanna Graziosi Casimiro is a creative technologist with deep experience in production and digital transformation, working since 2009. She is based in Paris and works across China, the Middle East, Tokyo, Latin America and the USA.
She is Managing Partner at Vanish Magazine. At Sawhorse Productions in Los Angeles she led production and business development on award winning immersive commerce, AR and content campaigns for Walmart, Sol de Janeiro and other major US brands. As Head of Metaverse Fashion Week at Decentraland she brought more than 130 brands into a live virtual world across two editions. She also led production at Phygicode Lab, taught as Senior Professor at SENAC University Centre in Brazil and mentored at MIT Hacking Arts and Farfetch Dream Assembly.
As Lead Professor in Digital Technologies at Institut Français de la Mode in Paris, she teaches AI, XR and Web3 and leads programmes with Google, Snap, Meta and Kenzo. Her PhD at the Universidade de São Paulo studied digital heritage, taste and curatorial power in the algorithmic age, and her book in progress is The Future of Taste: From Cultural Capital to Curatorial Power. She holds executive education from Harvard, applied AI training from Microsoft and IBM, and works in six languages.