This proposal is focused in teaching and sharing knowledge in digital art, augmented reality, tech innovative business and solving problem skills, using an easy learning process to make digital interfaces accessible to different publics, ages and goals.
Using Augmented Reality as the main technology for study in this first edition of workshops, I present two different approaches to discuss the possibilities of use of this tool in the urban, cultural and artistic environment. Bringing my own projects and other cases of study around the world, the main goal of this workshop is to make the audience capable of understanding the technical possibilities, the infinite ways of implementing, and new methods of creation/brainstorm around digital art/augmented reality tool possibilities.
We aim to teach how we can improve experiences using AR as a digital interface for knowledge sharing, visual and sound experiences, historical time travel, heritage awareness, artistic experimentation, urban art interventions, places reactivation and business strategy creation.
1- Public Talk: open presentation with cases, references and inspirations, as an introduction talk about the creative scenario of AR field.
2 - AR Workshop and Business Potentialities: 5 days workshop (during 5 weeks, once a week) focused in the use of AR for corporative and business purposes, including theoretical and experimental experiences with augmented reality apps.
3 - AR Workshop and Creative Processes: 5 days workshop (to be decided if once a week or in arrow) focused in the use of AR for artistic and creative purposes, including theoretical and experimental experiences with augmented reality apps.
4 - Outcome: each one of the workshops contain specific modules of literature and references, and they have different outcomes. The Businesses oriented workshop is based in briefings that helps the participants to solve problems with AR, for several cases of use, as well as museums, marketing, universities, art galleries etc. The Creative oriented workshops is based in an open creation process, where the participants can propose their goals for the workshop, developing a final proposal to be presented for group.